![]() At the time it went out of business, it had a Canadian affiliate, Rust Craft Ltd. American Greetings Corporation purchased what was left of the two companies. They struggled with heavy competition, and with only 6–7% of market share, eventually went bankrupt. Windsor spent $10 million in 1981 to close the Dedham plant, incentivize employees to stay on, and to move operations. Windsor Communications soon purchased Rust Craft and Norcross when Ziff Davis spun them off, while retaining Rust Craft Broadcasting. Rust Craft's manufacturing was moved to West Chester, Pennsylvania where Norcross already have a facility. The printing assets were secondary to Ziff Davis, which mainly wanted Rust Craft for its six small-market television stations. The company remained there until 1980 when it was purchased by Ziff Davis the year before for $89 million, who also owned Norcross Greeting Card Company. The company was known officially as United Printers and Publishers until 1962, when with its purchase and founding of television stations and some radio station purchases beginning several years before, began to trade off the good will of its product trademarks, rebranding the card line to Rust Craft Greeting Card Company, with the television division known as Rust Craft Broadcasting. was at the time the largest greeting card factory in the world on what is today Rustcraft Road. Needing more space, the company built a new facility on Rustcraft Road in nearby Dedham, Massachusetts in 1954. At first the company was located at 1000 Washington Street in Boston's South End neighborhood. The brothers eventually retired from the book store and moved to Massachusetts to focus on the greeting cards. In addition, cards were produced with bon voyage and travel messages, and even cards with messages in Braille. In time, the offerings grew to include cards for holidays including Valentine's Day, Easter, St. Fred then began to focus more on the creative and sales aspects of the company while Donald managed the manufacturing and finances. Rust was soon joined by his brother Donald. They were the first company to sell greeting cards with a fitted envelope. Rust revolutionized the use of the "French Fold," which turned a single piece of paper into a card by folding it into quarters. ![]() The success of the Christmas card grew into a business letters, postcards, and greeting cards with envelopes. The company's first Christmas card was printed on heavy tan paper and included a brief message in two colors. The company was founded in a bookstore in Kansas City, Missouri, in 1906 by its owner, Fred Winslow Rust. The Rust Craft Greeting Card Company was an American greeting card, printing company and owner of television stations. The GCA supports The Henries, the greeting card industry awards and Progressive Greetings Live, the only UK trade show dedicated purely to greeting cards.42☁3′54″N 71☁0′08″W / 42.2316°N 71.1690°W / 42.2316 -71.1690 Launched in 1991, this magazine is editorially led with articles relating to topical industry issues. The GCA's official magazine is Progressive Greetings. The GCA resources include free specialist industry information for publishers, the press, artists and writers, students and the general public. Established in 1919, owned by its membership and run on a not for profit basis, the association is the trade body for the greeting card industry. The Greeting Card Association is the UK trade association for greeting card publishers. ![]() ( Learn how and when to remove this template message)
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